Engaging customers is an important part of online interactions between businesses and customers. It plays a huge role in keeping customers interested in your business, brand, and goods and services. Fortunately for you as a business, there are some great tools at your disposal that you can use to help you engage customers online.
With all the social media platforms available, it can sometimes be hard to know which of them deserves your time and energy. Three of these platforms have proven to be must-haves for any business marketing plan.
Social media is a fantastic platform for generating more business. It’s cost-effective, and you can reach so many different customers in your target demographic with practically just a click of a button. However, you’re competing in a pretty crowded landscape at the same time. With so many businesses using social media to reach their customers, how can you make sure your content gets noticed?
One of the most essential things for businesses small and large, across all industries, is the need to collect leads. Facebook Lead Ads is a tool that allows your business to collect these leads quickly and simply. The number one reason to use Facebook Lead Ads in your marketing campaign is the sheer simplicity of generating leads through the ad.
Pre-populated user data makes it even easier for users to share their information on-the-go, and your business will benefit from the trust many people already have in Facebook, instead of relying on an independent landing page to gain that information.
As I’ve studied social media and the practices of other companies, I continue to find that most small businesses are not taking advantage of this incredible phenomenon called social media.
Taepke has produced award-winning digital campaigns for national clients like Jeep, Fox Home Entertainment, Carlson Rezidor Hotel Group, and most notably, the viral campaign for Velcro Companies in 2017. She also helped create a course on social media strategy currently being taught at Wake Tech Community College.
The SM3 Summit will feature social media professionals and thought leaders in discussions about how to go viral, how to tell your story and more. We sat down with panelist Alexa Kay to ask her opinion on the state of social media marketing today from a sports marketing perspective and what you can expect to hear from her at the summit.
The SM3 Social Media Marketing Summit will feature social media professionals and thought leaders in discussions about how to go viral, how to tell your story and more. We sat down with speaker Chris Suggs to ask him his opinion on the state of social media marketing today and what you can expect from him at the summit.
With social media platforms developing increasingly sophisticated ways to advertise, promote and boost your own content, is it worth adding to your social media strategy?
Livestreaming used to be a bit of a niche content category, with only specific apps allowing the capability and almost exclusively used by people with substantial followings already. However, livestream videos are now used across multiple channels for a variety of reasons. Why have livestream videos become so popular? And more interestingly, why should your business go live?