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Want more business from social media? Are you wanting to draw engaging traffic to your social media platforms? In this blog you will learn how to attract and engage your social media audience, and convert them into leads or customers.
One of the biggest mistakes made by small businesses is entrusting their marketing potential to an entry-level employee or someone with other job duties. Likewise, the sticker shock of professional services may prevent small businesses from reaching their full potential. This is especially true in the case of hiring social media experts who understand the psychology behind strategic brand building. While any person with basic computer knowledge can create graphics in many of the online tools readily available, many do-it-yourself posts lack quality control to properly engage customers (and potential customers) on a consistent daily basis.
Everyone has a message they want to be heard when they post on any of the social media platforms, but how is it that some people get far more exposure than others? The answer is in the image. Vero Resources said campaigns with images had a 42% higher click-through rate than campaigns without images.
Social media is a fantastic platform for generating more business. It’s cost-effective, and you can reach so many different customers in your target demographic with practically just a click of a button. However, you’re competing in a pretty crowded landscape at the same time. With so many businesses using social media to reach their customers, how can you make sure your content gets noticed?
Crafting and executing a great marketing strategy might not take countless amounts of money, but it does take time.
As I’ve studied social media and the practices of other companies, I continue to find that most small businesses are not taking advantage of this incredible phenomenon called social media.
Taepke has produced award-winning digital campaigns for national clients like Jeep, Fox Home Entertainment, Carlson Rezidor Hotel Group, and most notably, the viral campaign for Velcro Companies in 2017. She also helped create a course on social media strategy currently being taught at Wake Tech Community College.
The SM3 Summit will feature social media professionals and thought leaders in discussions about how to go viral, how to tell your story and more. We sat down with panelist Alexa Kay to ask her opinion on the state of social media marketing today from a sports marketing perspective and what you can expect to hear from her at the summit.
Livestreaming used to be a bit of a niche content category, with only specific apps allowing the capability and almost exclusively used by people with substantial followings already. However, livestream videos are now used across multiple channels for a variety of reasons. Why have livestream videos become so popular? And more interestingly, why should your business go live?
For the month of March, social discourse is dominated by thoughts of brackets, pools and whose college team is going to come out on top. As a small business, you probably won’t be running an ad during the yet-to-be-decided championship match. So what can March Madness mean for your digital marketing?